Seattle radio station KVI 570 AM will switch back to conservative talk radio beginning Sept. 4, according to chatter observed among Seattle’s media community.

Fans of past Republican candidate for governor and current KOMO Newsradio AM host John Carlson will be excited to know that his homegrown conservative insights will anchor KVI’s morning drive from 5 a.m. to 9 a.m. beginning Sept. 4. Carlson will leave his KOMO spot to join the KVI on-air team.

Fisher Communications owns both KOMO and KVI.

Carlson previously hosted on KVI in the 1990s when the station was nationally recognized in the 1990s as a leader in the conservative talk format.

According to Kathy Neukirchen, president of media communications firm MediaPlus+, the decision to go back to the station’s conservative roots was made easier by the fact that has a lot to do with KVI’s listeners never quite losing that lovin’ feeling:

Results from a recent research study show that although KVI has been away from conservative talk for nearly 2 years, that people still identify with the station as being that and maintains a very loyal following.

Neukirchen confirmed with us by email that by the end of September, KVI’s weekday programming line-up will include the following:

5a-9a:  John Carlson
9a-12n:  Laura Ingraham
12n-3p:  The Schnitt Show
3p-6p:  Mark Levin
6p-9p:  Lars Larson
9p-11p:  Michael Savage
11p-3a:  Red Eye Radio
3a-5a:  Imus